The term Metaverse has increasingly become more and more popular since 2021. However, Apple has used this term very few times, and finally, we found out why. Apple CEO Tim Cook sat down for an interview with Bright, a Dutch news outlet, as he continues his European tour. In Tim Cook’s interviews, we see a focus on augmented reality, learning to code, climate change, and why Apple rarely uses the term Metaverse.
In regards to AR, Cook said there are already a number of apps available on the App Store, but the technology can still “go much, much further.”
“AR apps are already in the App Store, but the possibilities will go much, much further,” Cook told Bright. “I think AR is a profound technology that will affect everything. Imagine suddenly being able to teach with AR and demonstrate things that way. Or medically, and so on. Like I said, we are really going to look back and think about how we once lived without AR.”
What’s more interesting, however, is Cook’s take on the metaverse. The term has gained traction with other companies, such as Meta itself.
“I always think it’s important that people understand what something is. And I’m really not sure the average person can tell you what the metaverse is.”
A common thought Cook repeats is that virtual reality can be good, but it’s not a way to “live your whole life”
“It’s something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way. VR is for set periods, but not a way to communicate well. So I’m not against it, but that’s how I look at it.”
Cook also discussed the political process and political climate in addition to climate change and coding:
“Technology is able to tackle the biggest problems that affect humanity. But I have great appreciation for the political process and the elected people who serve us. And I also fully realize that I am not one of them, I have a role. That’s empowering people with products that allow them to do things they couldn’t do otherwise. In their own way: more productive, more creative, whatever their goal may be. And as we do that, we want to leave the world a better place than how we found it.”
You can read the full interview on Bright’s website.
