13 October 2022, Manila — As a social enterprise that brought the creations of master Filipino
weavers to the world’s premiere fashion stages, Kandama now fashions a future in the
blockchain and NFT space with its partnership with blockchain firm Tetrix.
The renowned fashion collective, which has been showcased at the Likhang Pamana in Hong
Kong, Virgin Australia Melbourne Fashion Festival, Paris Indigenous Fashion Week, and New
York Fashion Week will harness blockchain technology to guarantee the authenticity of their
innovative designs that incorporate hand-loomed fabrics made by the master weavers of
Julongan village in Kiangan, Ifugao.
“As a cultural and social enterprise that produces artisanal fashion products, it is important for
us to be authentic, to tell the stories of how our garments are made, and to demonstrate our
sustainable and ethical credentials,” Kandama founder and CEO Victor Mari C. Baguilat, Jr.
said.
Through the partnership, Tetrix will produce non-fungible tokens (NFTs) to offer Kandama
customers’ proof of ownership over hand-woven bags, clothes, and modern accessories, such
as the pieces once donned by beauty queen Pia Wurtzbach.
Recorded forever on the blockchain, the NFT verifies the authenticity of the purchased
garments and provides other key details, including the background of the weavers, the fabric
used, and ownership history.
Additionally, the crypto wallet Pitaka, which is powered by Tetrix, will be used for the settlement
of transactions and will be the official carrier of the Kandama NFTs. Ownership of the digital
Kandama garments will be transferred through the blockchain, making the design impossible to
counterfeit.
“Enterprises like ours should leverage blockchain technology because it creates a unique digital
identity for every product we make since its lifetime journey can be traced to the immutable
blockchain from raw material to design and sale and then resale and recycling,” Baguilat added.
Mainstream luxury brands like Gucci, Louis Vuitton, and Prada have recently dived deep into
Web3 and blockchain offer new opportunities to connect with customers, foster community,
and generate revenue.
“I choose Tetrix to be our blockchain partner because their leadership has a powerful vision of
helping us bring our advocacy of promoting indigenous arts and culture to greater heights. Tetrix
empathizes with our needs as a cultural and social enterprise, and they have demonstrated their
capacity and desire to co-create with us a brighter future for our indigenous communities,”
Baguilat said, commenting on their partnership with Tetrix.
“We are seeing that fashion could also benefit from Web3. Same with artwork, we can also
bring Kandama’s beautiful fashion pieces into Metaverse,” Tetrix CEO and founder Emman
Navalan shared.
###
ABOUT TETRIX
Tetrix is a project that began in 2020 as an effort to change the way blockchains are designed and
developed for the digital space where communities, enterprises, governments, and individuals interact
and coexist in the same ecosystem without having to worry about different blockchains. It is a collection of projects that build the products, tools, and infrastructure for resilient, sustainable, and inclusive
communities— designing and building for security, equality, and the sovereignty of individuals.
Website: https://www.tetrix.xyz/
Facebook: https://www.facebook.com/TetrixNetwork
Twitter: https://twitter.com/TetrixNetwork
Instagram: https://www.instagram.com/tetrixnetwork/
ABOUT VIRIDIAN TECHNOLOGIES
Viridian Technologies are the creators of the Tetrix Network, Link, Pitaka, and Lobi. It is an IT solutions
company offering top-of-the-line products and services primarily on Web3, aiming to provide an inclusive ecosystem that caters to the daily demands of its users. We aim to bridge existing blockchains
seamlessly together and create a unified community that allows for a more convenient environment for
integration.
Website: https://www.viridiantech.io/
ABOUT KANDAMA
Kandama is a social enterprise that was incubated under the Young Social Entrepreneurs Program of the
Singapore International Foundation in 2016. Its mission includes providing economic opportunities to
indigenous women, preserving the tradition of handloom weaving, and helping the community protect the environment that sustains the rice terraces, specifically in Julongan village in Kiangan, Ifugao.
Kandama applies commercial strategies to make its social impact sustainable. As such, it co-creates with
the weavers in making artisanal garments that appeal to the global market. Kandama connects the
weavers to the global market by participating in trade shows and showcasing its products in fashion
shows in New York, Paris, Melbourne, and Hong Kong, among many others.
Website: https://kandamaweave.com/
Media Contact:
Junelyn Olivar
PR Manager, Uniquecorn Strategies
junelyn@uniquecornpr.com
