Last Friday, September 30th, Christian Louboutin combines fashion, music, entertainment, and web3 duringĀ The Loubi Show II in Paris. Furthermore, Christian Louboutin offered a unique Web3 experience that connected the digital and physical universes.
For those lucky enough to have watched the “Loubi Show II” live at the Eiffel Tower and view it exclusively online, the House gifted them a complimentary non-fungible token (NFT).
In addition to receiving a QR code, attendees will receive a POAP, which stands for Proof Of Attendance Protocol, an NFT that certifies their attendance at an exclusive event. The benefit of using POAPs is since they are NFTs, they cannot be forged or copied.
Life’s remarkable moments can be celebrated through POAPs, which are unique digital collectibles.
As more and more fashion brands get on board with utilizing technology and exclusivity this will continue to increase in popularity.
